RCE CONFERENCE OF THE AMERICAS 

United Nations Conference 
— 

How will a city host an international conference for United Nations delegates to advance the education for sustainable development? 

Context 

CONFERENCE HOSTS 

The city of Grand Rapids, Michigan, was hosting its first international RCE Conference of the Americas. We designed a complete conference experience from the ground up. This included design research, service design, UX, web design, branding, asset production, and being good hosts for 37 U.N. delegates from 8 countries so they could focus on their work—advancing the education for sustainable development. 

HAN-DESIGN-RCE-Conference-Workshop

Conference 

WORK + PLAY 

U.N. delegates worked hard over multiple days giving presentations, leading workshops, holding meetings, but we also gave them a chance to explore Michigan's natural resources and unwind at a party. 

Design

WATER   

The identity systems was focused on three key themes of flow, connection, and water. 

RCE_Brand_Mark
HAN-DESIGN-RCE-Branding-Logo-System
RCE_Website

Research 

HUMAN CENTERED APPROACH  

The project began with thorough service design methodology including stakeholder mapping, personas, user journeys, service blueprints, and experience prototyping. 

RCE_Whiteboard
HAN-DESIGN-RCE_Customer_Journey_Map
HAN-DESIGN-RCE_Service_Blueprint_Map
RCE_Persona

Selected Works

United Nations ConferenceService Design, UX, Branding

Ferris CoffeeStrategy, Branding

FusiongrowProduct Design, Competition

China's Spaces In BetweenDesign Research